Apple's Wireless Charger Failed. SwitchLok Has a Solution

Apple's Wireless Charger Failed. SwitchLok Has a Solution

September 26, 2019

We have a 'problem' at SwitchLok. Every day, people ask to buy something from us that we want to make but can't: a new type of wireless charger. We have designs and working prototypes just not the resources to bring it to market and that's why I am posting here. We'd like to partner with, or license the technology to an established brand to make this happen.

Why would an established accessory maker be interested? Because Apple tried to fix wireless charging with AirPower and failed. From Forbes:

"Apple engineers tried to solve one of the main if not the main pain point of using a wireless charging pad: In order for your device to charge wirelessly, you need to make sure the wire coils inside your device is positioned on top of the mat’s wire coils, otherwise, it will not charge."

Apple Understood that the Wireless Charging Experience is Lacking

Apple is not a company that enters a market whimsically. They are known as much for rejecting product ideas as for going forward with them. So the fact that they spent two years on AirPower trying to improve the wireless charging experience should let you know that there's something there.

What problem were they trying to solve? You have to be careful when you put your phone down on a wireless charger. Didn't line it up just right? It won't charge. Accidentally nudge it while charging? It will stop charging. Want to use your phone while it's charging? Better be careful or it will stop charging. Apple decided to make the experience idiot-proof. Make a giant mat that would charge your device no matter where you put it.

 Apple AirPower Charging Coil Arrangment

Screenshot from Apple's Patent for the AirPower Wireless Charger

Apple's solution to the shortcomings of wireless charging was to ‘carpet bomb it' with a blanket of charging coils. And they tried for two years before they gave up due to the thermal issues. To stick with this violent analogy, SwitchLok is the surgical strike, a magnetically guided bomb: it delivers power exactly where it is needed, every time, without user attention. This means it can be smaller, more efficient and absolutely effortless to use.

Wireless charging is the Future

The bottom of the iPhone 6 and iPhone 7. Physical ports are going away.

You dont have to be a fortune tell to know that physical features are disappearing from phones. The headphone jack and the memory card slot are essentially gone and the SIM card slot is going away—all replaced by wireless technologies like Bluetooth, cloud storage and the eSim. Combine this with the fact that modern smartphones contain redundant (wired and wireless) hardware for recharging their batteries and it is clear: the physical charging port will soon be gone as well. Qi wireless charging is the future. The savvy accessory maker will get ahead of this and create innovative products so that when the change happens, customers will know them as the expert in the field..

Great Companies are Ready for the Future

Dead Brands

These companies had dominant positions and didn't innovate

Blockbuster, Yahoo, Toys R Us and Kodak. These were market dominating brands that were too comfortable to innovate and they died out as a consequence. On the flip side Netflix (Video On Demand) and Sony (Digital Imaging) among others made bets on technologies for the future, even if they weren't quite ready at the time. They now own market leading positions in their respective industries as a result. Others, such as Microsoft, John Deere and Adobe have weathered long spells at or near the top of their markets by continuing to innovate over time.

It doesn't matter how small your current market share is or how insurmountable your advantage might seem, the lesson here is clear: if you want to thrive, you must innovate. 

SwitchLok is the Future of Mobile Device Accessories

The video at the top of the page is a vision of what SwitchLok can be. It's an amazing product ecosystem built for the future of mobile devices and its first version is in the hands of appreciative customers.

If you know someone at a company who would be interested, let them know and if you're interested, message us. If neither of those apply but you think it's still pretty cool or just mildly entertaining, please share this so that others can see it too.




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