SwitchLok is using Kickstarter for its initial product launch, but why? What is Kickstarter?
Kickstarter is a crowdfunding platform. This is how it works
Maybe this seems convoluted--why not just make the 'thing' and sell it on Amazon or at Walmart? Why am I doing this? Making things requires that you spend a whole bunch of money before you make any money back. Crowdfunding significantly reduces the amount of cash you need up front.
Traditionally, the cash needed up front has been a major barrier to getting 'things' made in any commercially viable volume. Crowdfunding is helping to democratize the ability to manufacture a product. SwitchLok is a prime example of this. The cost of making the parts of SwitchLok is too high for me to personally fund. By using a crowdfunding campaign, I can remove that cash requirement and get this product kicked off.
For more details about SwitchLok, go to our home page at www.SwitchLok.com and please consider signing up. You'll get SwitchLok for the lowest price ever when it launches on our crowdfunding campaign!